How much is Usher Getting Paid to Perform at the Superbowl?

Publish date: 2024-07-01

Usher has been chosen to perform at the highly anticipated Super Bowl halftime show, set to take place on Sunday, February 11, 2024, at the Allegiant Stadium in Las Vegas. Despite the significance of the performance, it's surprising to note that the singers performing at the Super Bowl halftime show are not paid for their appearance. Instead, they receive valuable exposure that can significantly impact their music sales and other businesses. Let's delve deeper into the details surrounding Usher's performance at the Super Bowl and the potential benefits he may gain from this high-profile opportunity.

The Unpaid Performance

  • The Super Bowl halftime show has historically been offered to well-established artists, and Usher is joining a list of renowned artists who have been given the coveted opportunity to perform at this globally watched event.
  • Despite the immense popularity and significance of the halftime show, performers like Usher do not receive a paycheck for their appearance. Instead, the NFL covers all costs associated with the show and pays the halftime performers' union scale.
  • The NFL's head of music, Seth Dubowsky, has expressed delight in having Usher on this edition, stating that Usher is an icon whose music has left an indelible mark on a cultural level.
  • The exposure gained from the halftime show acts as free advertising for an artist's body of work, leading to significant spikes in album sales and streaming numbers, as observed in the cases of past performers like Rihanna, Beyoncé, Jennifer Lopez, and Shakira.

    • Benefits for Usher

  • Usher's upcoming performance at the Super Bowl comes at an opportune time as he is set to release his ninth studio album, "COMING HOME," just two days before the event.
  • The exposure gained from the halftime show can have a tremendous impact on an artist's music sales and other businesses not directly related to their songs, as observed in the case of Rihanna, whose Super Bowl exposure also benefitted her makeup line and lingerie products.
  • Usher's digital song sales and streaming numbers are expected to experience a substantial increase following his halftime show performance, as observed in the case of past performers like Rihanna, Jennifer Lopez, and Shakira.
  • Usher's halftime show appearance presents an ideal opportunity for him to capitalize on upcoming tours, album promotion, brand deals, and overall brand exposure, considering his long list of friends in the music industry.

    • Usher's performance at the Super Bowl halftime show is a significant career milestone, despite the absence of a monetary payment. The exposure gained from this high-profile event can lead to substantial spikes in music sales, streaming numbers, and overall brand exposure, offering Usher valuable promotional opportunities for his upcoming album release and future endeavors. Therefore, while Usher may not receive direct monetary compensation for his performance, the potential benefits he stands to gain from this global stage are undoubtedly significant.

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